Are you wondering why no one is buying from your website? You know that your products or services are great- so why aren’t the sales rolling in? It can be really frustrating, especially if you’ve worked hard on your brand, your offers, and spent money and time on marketing.

There are a ton of reasons why this may be happening! If your website isn’t converting, you’re in the right place.

Reasons why you’re not getting sales on your website

1. Your website is slow to load

53% of websites are abandoned if they take more than THREE (3) seconds to load! Go to gtmetrix.com and run a free site speed test to see if this is the issue.

2. Your website has a shi*tty user experience

The customer pathway is unclear or complex. It should be EASY for people to buy from you and not take too many “clicks” to make a purchase.

3. Your prices aren’t competitive with the market

If you’re overpriced, you’ll price people out. If you’re underpriced, people will wonder if the product is as cheap as the price tag.

4. Your website doesn’t have any trust signals

Do you have testimonials or kind words from clients displayed? Do you have a portfolio or examples of your work? If not, you’re missing out on the trust factor!

5. Your website design is dated, DIY, or unprofessional

An unprofessional or poorly designed website reflects on the quality of your products or services- 75% OF PEOPLE JUDGE A BUSINESS’S CREDIBILITY BASED ON THEIR WEBSITE DESIGN!

6. Your website isn’t optimized for mobile

Over 60% of website traffic comes from mobile- think about it! How much time do you spend online on desktop vs. your phone?

7. Your website has sudden pop ups that come too quickly

Do you have more than 1 pop up? Does it come up immediately on landing, or cover the whole screen? Frustrated people will just click away! I love a good pop up with a value offer, but make sure it’s set to delayed timing and can be easily closed.

8. Your website has typos, errors, or out of date information

This reflects so poorly on your attention to detail, and honestly the quality of your offerings. While it’s not a fair conclusion to draw, people do it- so you have to keep it tight.

9. You don’t have any lead magnets or a way to capture email addresses

If you’re getting traffic but not many sales, you need lead-capturing mechanisms to capitalize on and nurture that audience!

10. You aren’t adding value to customers or working with the algorithm by blogging

Blogging establishes you as a subject matter expert and can warm up people to buy. It’s your opportunity to give them all the juicy info they need, but also show them how you can help them!
Blogging is also a critical component of SEO!

11. You have crap brand photography

Your imagery is fuzzy, poor quality, or not cohesive with your brand. Yikes! Would you buy from you?

I hope this helps you if you’re wondering why no one is buying from your website! If you have some or many of these issues, you should correct them sooner rather than later! Contact us at SO Digital today to tell us what challenges you’re facing and find out how we can help you go from stale to showstopping!