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12 reasons why no one is buying from your website- and how to fix it

Are you wondering why no one is buying from your website? You know that your products or services are great- so why aren’t the sales rolling in? It can be really frustrating, especially if you’ve worked hard on your brand, your offers, and spent money and time on marketing.

There are a ton of reasons why this may be happening! If your website isn’t converting, you’re in the right place.

Reasons why you’re not getting sales on your website

  1. Your website is slow to load- 53% of websites are abandoned if they take more than THREE (3) seconds to load! Go to gtmetrix.com and run a free site speed test to see if this is the issue.
  2. Your website has a sh*tty user experience- the customer pathway is unclear or complex. It should be EASY for people to buy from you and not take too many “clicks” to make a purchase.
  3. Your prices aren’t competitive with the market.
  4. Your website doesn’t have any testimonials- trust is everything!
  5. Your website isn’t visible to search engines. If you aren’t visible to search engines, there are bigger issues with the website- a poor user experience, keyword stuffing, slow loading time, etc. Did you submit your sitemap to Google Search Console? Are you continually feeding it your blogs? Do all your blogs have visibility structure for SEO, keyword research, and valuable content for readers?
  6. Your web design is dated, DIY, or unprofessional. An unprofessional or poorly designed website reflects on the quality of your products or services- 75% OF PEOPLE JUDGE A BUSINESS’S CREDIBILITY BASED ON THEIR WEBSITE DESIGN!
  7. Your website isn’t optimized for mobile- over 60% of website traffic comes from mobile!
  8. You have sudden pop ups that come too quickly.
  9. Your website has typos, errors, or out of date information. Again, this reflects poorly on your attention to detail and the quality of your offerings.
  10. You don’t have any lead magnets or a way to capture email addresses on your website. If you’re getting traffic but not many sales, you need lead-capturing mechanisms to capitalize on and nurture that audience!
  11. You aren’t adding value to your customers by blogging. Blogging establishes you as a subject matter expert and can warm up people to buy!
  12. You have crap brand photography. Your imagery is fuzzy, poor quality, or not cohesive with your brand.

I hope this helps you if you’re wondering why no one is buying from your website! If you have some or many of these issues, you should correct them sooner rather than later! Contact us today to tell us what challenges you’re facing and find out how we can help you go from stale to showstopping!

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SO Digital + Design is a website design and branding studio that builds gorgeous websites for entrepreneurs and small businesses who want to turn passion into profit. Our mission is simple: serve BIG digital energy and unique aesthetics to create a website that gets you paid, deliver a stress free, all-in-one experience, and guarantee unbelievably fast delivery so that you can finally check “website” off of your to-do list! Explore our Website in a Day (yes, 1 day!!) and Website in a Week packages to start your journey.

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SO Digital + Design is a boutique website design studio for passionate entrepreneurs based in  Washington DC, USA. 

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