Want to show up on Google when your dream clients are searching for exactly what you offer? That starts with the right keywords in the right places. And SEO doesn’t have to be as complicated as it seems! We’re going to skip the fluff and make it simple. Here’s your step-by-step guide for how to keywords to your website for Google Search and SEO in a way that actually works—no tech jargon, no overwhelm.

How to add keywords to your website for Google Search

Step 1: Find out what people you want to do business with are actually searching for

Before you can optimize anything, you need to know what your audience is typing into Google.

Use tools like:

• The free Google Keyword Planner
• Ubersuggest
• AnswerThePublic
• The free Google autocomplete (go to Google and start typing a phrase that someone looking for your services might type, then look at all the “guesses” that Google drops down as you’re typing. Those are other variations people are searching and they make great keywords and blog topics!)

Start with terms that describe your service or product, then look at what variations people are actually searching. Think like your ideal client.

Look for keywords with solid search volume but low to medium competition. These give you the best chance of ranking without competing with giant websites.

Step 2: Assign 1–2 Keywords Per Page

Each page on your website should have a clear keyword focus. You don’t want five different topics crammed into one page—it’s confusing for Google and for your visitors.

Example:
Your homepage might target “Showit website designer for coaches.”
Your about page might use “custom website design for creatives.”

Your blog posts can each target long-tail questions people search for! Keep it simple. Choose one primary keyword per page, and only add a secondary one if it fits naturally. Don’t just stuff in keywords nonsensically—keyword stuffing actually hurts SEO, and it’s also a turn off for real users visiting your website.

Step 3: Add Your Keyword in These Key Spots

Google needs signals to understand what your page is about. These are the places to add your keyword:

1. Page Title (Title Tag)
This is what shows up on Google search results and browser tabs.
Example: “Showit Website Designer for Coaches | SO Digital”

2. Meta Description
This is the short blurb below the title in search results.
Example: “Custom Showit websites for coaches, creatives, and entrepreneurs who want to stand out online and book dream clients.”

3. H1 Heading
This is the main headline on your page.
Make sure it includes your keyword and speaks clearly to your audience.

4. Body Text
Mention your keyword a few times, especially in the first paragraph. But keep it natural—remember, Google doesn’t reward keyword stuffing.

5. URL Slug
Your URL should include your keyword and be easy to read.
Example: yourdomain.com/showit-website-designer

Step 4: Use Alt Text for Images

Google can’t read images, but it can read your alt text-invisible text you’ve added to your website images! Alt text tells search engines what your images are about, and it’s important for accessibility, too.

Instead of uploading a file called “IMG_4392.jpg,” rename it and write relevant alt text like “custom website for a brand photographer in Arlington, VA.”

This gives Google another hint about what your page is about!

Step 5: Blog With a Keyword Strategy

Every blog post is an opportunity to rank for a new search term. Choose one keyword per post—something your audience is searching for—and use it intentionally.

Place your keyword in:

• The blog title
• The first paragraph
• One or two subheadings
• Throughout the body, where it makes sense

Then, link your blog posts to your main pages. This helps Google connect your content and builds site authority.

Quick keyword placement checklist

• One primary keyword per page
• Page title includes your keyword
• Meta description summarizes the page with your keyword
• H1 heading features your keyword
• Keyword is used naturally in the body text
• URL is short and keyword-rich
• Images have keyword-focused alt text
• Blog posts target one keyword each and link back to core pages

You don’t need to master SEO to get results. A few smart, intentional updates can make a big difference in how (and where) your site shows up in search.

Want help making sure your site is actually working for you? We do this every day—and we love turning “invisible websites” into lead-generating machines! Reach out to us at SO Digital anytime here; we can’t wait to help.