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Are you wondering how to write website copy? Or how to write copy that actually converts? Copywriting is an art and a balancing act- there are so many angles to consider (and huge mistakes that a lot of people are accidentally making)!  With website copy, you’re writing to: So how can you do it all? […]

How to write website copy that sells: 6 tips to improve your website copy RIGHT now + website copywriting examples!

website copywriting tips

Are you an entrepreneur or small business with a website that isn’t bringing you leads? Are you struggling to get eyes on your content, putting a ton of effort into blogs with no readers, and getting a trickle of website traffic with no conversions? Then you’re in the right place! I’m sharing some of the […]

BEST SEO tips for beginners and entrepreneurs 

simple seo tips

“Should I build my website on Squarespace or Showit?” I see this question all the time, and it’s no wonder why. There are so many website builder platforms, so you’re not alone if you’re struggling to decide which website builder platform is the right investment for your business!  Before I jump into the details of […]

Why I switched from Squarespace to Showit- How to choose a website builder platform

So you’ve started a business- yay! While a lot of people who start businesses have imaginative, passionate, well thought out ideas for products or services, many fail miserably with brand identity and positioning. Why is branding so important? Because business is all about relationships- especially the saturated world of online businesses! Your branding is what […]

How to create a brand identity that attracts your dream clients (8 steps!)

creating a brand for yourself

Like everything good in life, a happy, functional website requires upkeep! That’s why I’m breaking down these website maintenance tips for entrepreneurs! A little basic care and attention are an important part of keeping your website humming along happily, both with the Google algorithm (healthy SEO!) and with your potential customers. As your most important- […]

How to get the most from your website: 5 website maintenance tips for entrepreneurs 

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SO Digital is a boutique web design studio in Arlington, VA. You bring the vision—we handle literally everything else. From strategy to launch, it’s a white-glove, done-for-you experience that leaves you with a website that looks luxe, works hard, and feels so you.