If you’ve been furiously googling, “how to convert website traffic into sales Reddit,” that means you’re probably getting some website traffic—which is awesome! But if you’re not turning that traffic into paying clients, what’s the point?
If you want real results, you need a system that builds trust and sells behind the scenes on autopilot. And that system is simple and effective: email.
But before you roll your eyes and click away, know this: it’s easier than you think, and email is the highest-converting, most profitable marketing channel. Studies show that email is 40x more effective at acquiring clients than social media, delivering an average of $36 to $42 for every $1 spent, and email traffic converts at 4.24%—far outperforming social media’s 0.59%!
How to convert website traffic into sales using email marketing (build your sales funnel!)
First of all, I’m going to tell you how I do it in this blog, step by step. But if you want to go one step further and steal the exact high-conversion 6-email sequence that I use to make sales on autopilot, you can download it here to use after you finish this blog!
Step 1: The freebie (aka lead maget)
First, your website should offer something for free—a helpful resource that your ideal client wants enough to opt in with their email address.
This could be a guide, a checklist, a quiz, etc. It should be something your target audience will find valuable and that will help you illustrate your subject matter expertise so you can connect with them on a business level.
For example, as a website designer, I offer a free Website Audit Checklist, a Blogging & SEO Guide for Beginners, and other freebies relevant to my services that will benefit my audience. I have these as pop ups, on my side bars, in my blogs, and on my Resources page for anyone to download totally free!
Step 2: The delivery of the freebie via email (email 1 of your nurturing sequence!)
Next, when someone opts in, they’re automatically added to your email sequence (a set of 5-7 emails timed out strategically). This is where the magic happens. It’s the, “Hey, remember me? I’m delivering on the promise I made to give you this helpful thing, and the best part is I have other resources that might help you too!”
Email 1 should be simple, delivering the freebie and introducing yourself (nothing more, no trying to sell).
After that, your full sequence of emails (emails 2-7) introduces who you are, showcases your expertise, shares stories and testimonials, answers FAQs, and invites them to take the next step—whether that’s booking a call, joining your program, or simply hitting reply.
Late in my sequences (around email 5), I even offer free 15-20 minute chats just to let people pick my brain about their websites and SEO. Entrepreneurship is hard, and it’s great to be there to help each other out even if someone doesn’t need what you’re offering!
Email marketing sequence example (email 1!)
PS: If you want the Website Homepage Copy Template, snag it here free! It’s a great shortcut for writing copy for your website home page or sales pages.
Step 3: The nurturing and selling (emails 2-7)
And finally, that sequence does the selling for you. It nurtures, warms up your leads, and turns strangers into paying clients—all without relying on algorithm trends or spending hours creating content.
Now: this isn’t about spamming inboxes or being salesy. It’s about showing up with intention, providing value, reaching the right audience who can benefit from your services, and creating a path from curiosity to conversion.
I hope this helped you with how to convert website traffic into sales! And yes—there’s a right and a wrong way to do this. That’s why I created these 2 free resources just for you!
- How to build your freebie lead magnet: Lead Magnets 101: How to create them and 10 essential components.
- How to build your email sequence with examples of mine: STEAL the professional email marketing sequence I use to close 15k+ a month
BONUS? I use Flodesk to completely automate my freebie delivery and email sequences. I’ve used a lot of different email marketing platforms over the years and Flodesk is hands down the best one (and the easiest to learn and use!). You can take 50% off of your first year of Flodesk using this link, or enter my code SODIGITALDESIGN at checkout!
Are you looking for help creating your freebie, writing your email sequences, or setting your website up to sell FOR you? I’d love to help. Check out our services at SO Digital today to get help turning clicks into clients—fast, with our Website in a Day and Website in a Week packages!
